Product GTM Principal Lead – Experimentation

About the Role

We are seeking a Product GTM Principal Lead to take ownership of scaling our core experimentation experience with a laser focus on delivering a seamless and powerful product in pursuit of revenue. This role represents the intersection of product development, go-to-market strategy, sales enablement, and growth. You will collaborate closely with Product, Engineering, Marketing, and Sales teams to ensure product adoption and market success.

Responsibilities

• Develop and execute GTM strategies aligned with product roadmap
• Drive user adoption through enablement, education, and evangelism
• Act as the voice of the customer and partner with Product to influence roadmap
• Develop sales enablement collateral and lead demos for sales teams
• Conduct competitive analysis to inform positioning
• Establish success metrics and track performance

Qualifications

• 7+ years in GTM, product marketing, or related field
• Strong collaboration and communication skills
• Experience in high-growth B2B SaaS environments
• Comfortable operating with ambiguity and leading cross-functional initiatives