Data Scientist – Lead Gen

Purpose Financial, Inc. is seeking a Data Scientist – Lead Gen to join their team. The role will involve developing data science strategy for ping tree and offer wall lead generation, building and maintaining models predicting conversion, approval, funding, loss, and lifetime value across acquisition funnels, and collaborating with Marketing, Credit Risk, Engineering, and Operations teams.

Requirements

• Develop data science strategy for ping tree and offer wall lead generation
• Build and maintain models predicting conversion, approval, funding, loss, and lifetime value across acquisition funnels
• Build and maintain lead scoring models to prioritize high-quality acquisition leads
• Support real-time lead valuation, routing, and acceptance logic
• Design and execute A/B tests across acquisition funnels to improve model accuracy and business outcomes
• Automate data pipelines, reporting, and analysis to drive efficiency and provide actionable insights
• Develop processes to cleanse, integrate, and evaluate large, diverse datasets to derive insight into consumer financial behavior
• Evaluate new lead sources and traffic types in partnership with Marketing
• Perform ad-hoc analyses to support strategic decision-making and business initiatives
• Ensure compliance with company policies and industry regulations
• Collaborate closely with Marketing, Credit Risk, Engineering, and Operations teams

Benefits

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• Paid Parental Leave
• Company Paid Holidays
• Paid Time Off including Volunteer Time
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program