Sr. Performance Marketing Manager

Purpose Financial is an innovative consumer financial services company looking for a Sr. Performance Marketing Manager to lead the strategy, execution, and optimization of paid digital marketing programs across multiple channels. The role requires expertise in programmatic platforms, Google Ads, Meta Ads Manager, and affiliate marketing, with a strong analytical, communication, and project management skills.

Requirements

• Develop and execute full-funnel performance marketing strategies for digital marketing aligned with business objectives
• Own end-to-end management of multi-million dollar media budgets on paid digital campaigns across programmatic, SEM, paid social, and affiliate channels
• Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
• Serve as the internal subject matter expert on core digital marketing platforms including Google Ads, Meta Ads Manager, GA4, Stackadapt, and emerging ad tech tools
• Lead platform onboarding, configuration, and governance to ensure proper tracking, tagging, and data integrity across all tools
• Evaluate and recommend new platforms and technologies to enhance campaign performance and operational efficiency
• Maintain up-to-date knowledge of platform algorithm changes, policy updates, and new feature releases — translating them into actionable strategy adjustments
• Oversee pixel/tag management in collaboration with web and analytics teams (e.g., Google Tag Manager, Meta Pixel, etc.)
• Champion the adoption of automation and AI-driven features within platforms (e.g., Smart Bidding, Advantage+, Performance Max) while maintaining performance accountability
• Monitor, analyze, and report on KPIs including CPA, ROAS, CVR, and revenue contribution
• Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
• Conduct A/B and multivariate testing on ads, landing pages, and audience segments
• Leverage data insights to continuously optimize campaign performance and budget allocation
• Present performance strategic recommendations and insights to key stakeholders
• Own and manage relationships with external media vendors, ad tech providers, and platform representatives (Google, Meta, Stackadapt, etc.)
• Lead vendor evaluation, selection, and onboarding processes including RFP development, contract negotiation, and SLA management
• Establish clear performance expectations and hold vendors accountable through regular QBRs (Quarterly Business Reviews) and performance scorecards
• Collaborate with procurement and legal teams to ensure vendor contracts align with company standards and compliance requirements
• Identify opportunities to consolidate, optimize, or expand vendor partnerships to drive greater value and efficiency
• Serve as the primary point of contact for escalations, platform support issues, and strategic vendor discussions
• Collaborate with other performance marketers to ensure cohesive strategy and best in class execution
• Partner with creative teams to develop high-performing ad assets and messaging
• Collaborate with the analytics team to optimize attribution models and reporting dashboards
• Work closely with UX to optimize landing page experiences and conversion funnels
• Identify and test emerging channels, platforms, and technologies to expand reach and performance
• Stay ahead of industry trends, platform updates, and competitive landscape shifts
• Lead experimentation roadmap to drive continuous improvement

Benefits

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• Paid Parental Leave
• Company Paid Holidays
• Paid Time Off including Volunteer Time
• Tuition Reimbursement
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program