About Us
The Alliances team partners with leading technology providers to drive business results by combining the right solutions with strong strategic relationships.
Responsibilities
Marketing Campaign Performance Analysis
- Monitor digital marketing KPIs across campaigns using Einstein Analytics, Salesforce, and Marketing Cloud
- Identify trends, performance drivers, and gaps across campaign types, channels, and audiences
- Conduct deep-dive analyses by sector, alliance, or tactic, highlighting top and low performing efforts
- Translate data into actionable marketing insights
Reporting and Dashboard Management
- Maintain and enhance campaign dashboards and reports using tools like Power BI, Einstein Analytics, or Excel
- Generate monthly and quarterly performance summaries for use in business reviews and executive reporting
- Compare results across multiple sources and flag discrepancies
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