Director, B2B and Product Marketing

Rakuten International is seeking a Director of B2B and Product Marketing to lead our go-to-market (GTM) strategy, product positioning, and B2B demand efforts.

Requirements

• Experience with PLG motions, enterprise sales, or hybrid GTM models.
• ABM experience with measurable outcomes.
• Familiarity with pricing/packaging strategy and commercialization.
• Minimum 8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology.
• Proven experience leading product launches and building positioning/messaging frameworks.
• Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales.

Benefits

• 401k Matching
• PTO
• Volunteer Time Off (VTO)
• Health, vision, dental insurance

Tagged as: Account-Based Marketing