Senior Marketing Manager, Metabolic

This position is responsible for directing and leading the development and execution of marketing strategies for assigned product(s) and customer segments, including HCPs, Caregivers, and Patients. The Senior Manager of Metabolic Marketing requires knowledge and application of marketing disciplines, scientific acumen, strong collaboration skills, and effective decision making to meet financial targets and other objectives.

Requirements

• Develop strategic and tactical plans for RRD products for current and future indications, including any needed market research, sales force assessments, targeting assessments, positioning, messaging, and OPEX budget development and management.
• Develop & implement creative/innovative, patient-centric, and appropriate brand marketing strategies and plans that are fully integrated across the team to ensure accuracy and timely execution.
• Ensure all annual commercial objectives associated with assigned brands are achieved, including sales, patient target numbers, and other KPIs.
• Facilitate and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, and others in and outside the Business Unit to meet or exceed brand objectives.
• Develop and manage convention / meeting strategic and tactical plans, ensure that disease awareness and scientific meetings are attended by the appropriate personnel to support plan. Manage key opinion leader (KOL) development to include advisory board(s) as needed.
• Manage key related advocacy constituents and organizations.
• Identify & align all required resources – internally and externally – to ensure effective and seamless achievement of goals.
• Identify and manage third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Manage third-party firm performance through all stages of delivery.
• Act in full compliance with all laws, regulations, and policies including adverse events/pharmacovigilance responsibilities.
• Manage the product budget.
• Perform additional duties as may be assigned.

Benefits

• Annual bonus
• Health Insurance: Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.
• Retirement Benefits: 401k
• Paid Time Off: Vacation, holiday, and sick/personal time.