Platform Marketing Director

On Site Full TimeBoston, MA, United StatesRecorded Future

With 1,000 employees, over $250M in sales, 1,500+ clients, and rapid year-over-year growth, Recorded Future is the world’s most advanced, and largest, intelligence company!

About the Role:

We are seeking a highly skilled and visionary Platform Product Marketing Director to lead our product marketing efforts and drive the success of our Intelligence Cloud platform. As the Platform Marketing Director/Principal at Recorded Future, you will be a trusted expert in Recorded Future’s Intelligence cloud platform. You will help develop and evangelize the value of Intelligence Cloud to the market.

What You’ll Do as Platform Marketing Director

  • Platform Positioning and Messaging:
    • Develop a clear and compelling value proposition for our platform, effectively communicating its unique capabilities and benefits to various target audiences.
    • Craft consistent and powerful messaging that resonates with key stakeholders, including customers, partners, and internal teams
  • Go-to-Market Strategy:
    • Create and execute comprehensive go-to-market plans for platform launches and major updates, including market segmentation, and promotional activities.
    • Collaborate with sales and partner teams to drive platform adoption and revenue generation, providing them with the necessary tools and resources for success.
  • Market and Competitive Analysis:
    • Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
    • Stay ahead of industry developments and emerging technologies to ensure the platform remains competitive and aligned with customer expectations
  • Product Content and Collateral:
    • Oversee the development of high-quality marketing content, such as whitepapers, case studies, videos, and presentations, that showcase the platform’s value proposition and customer success stories.
  • Customer Insights and Feedback:
    • Engage directly with customers to understand their needs, gather feedback, and incorporate insights into product marketing strategies and product roadmap planning
  • Thought Leadership:
    • Establish the company and platform as a thought leader in the industry through speaking engagements, webinars, industry events, and strategic partnerships
  • Sales Enablement:
    • Support our sales channels by developing a comprehensive content plan, training them on the problems our platform solves, and creating internal tools and external collateral. Ensure the sales team knows when and how to leverage these resources effectively

What You’ll Bring as Platform Marketing Director

  • 10+ years of experience in product marketing management, preferably in the technology / cybersecurity industry
  • Proven experience working extensively with enterprise-class platforms and a strong understanding of new technologies. Solid knowledge of cybersecurity is mandatory
  • Strong relationship-building skills and a customer-centric mindset. Ability to understand customer needs and translate them into effective marketing strategies
  • Strong understanding of platform and ecosystem dynamics, including APIs, workflows and integrations
  • Demonstrated success in crafting and executing go-to-market strategies for platform products
  • Exceptional leadership and communication skills with the ability to influence and collaborate with cross-functional teams. Be confident and comfortable presenting at conferences and events
  • Analytical mindset, capable of leveraging data-driven insights to inform marketing decisions
  • Strategic thinker with the ability to see the big picture and identify growth opportunities

Why should you join Recorded Future?

Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and 8 of the top 10 Fortune 100 companies as clients.

Want more info?

Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.

If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at [email protected] 

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

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