Senior Product Marketing Manager

On Site Full TimeWashington, DC, United StatesRecorded Future

With 1,000 employees, over $250M in sales, 1,500+ clients, and rapid year-over-year growth, Recorded Future is the world’s most advanced, and largest, intelligence company!

We are seeking a talented and experienced Product Marketing Senior Manager to join our dynamic marketing team. In this role you will be responsible for developing and executing strategic marketing plans to promote our emerging products. Your role will be critical in defining our go-to-market strategies, positioning our products effectively, and driving successful product launches. You will collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure that our products meet the needs of our target customers and remain competitive in the market.

What You’ll Do As Product Marketing, Senior Manager

  • Product Positioning and Messaging:
    • Craft compelling and differentiated product positioning that clearly communicates the value and benefits of our cybersecurity solutions
    • Develop persuasive messaging and content for marketing campaigns, website materials, sales collateral, and other promotional activities
  • Go-to-Market Strategy:
    • Develop comprehensive go-to-market plans for new product launches and major updates, considering target audiences, competitive analysis, and market trends
    • Collaborate with sales and channel partners to ensure successful product adoption and effective sales enablement
  • Market and Competitive Analysis:
    • Conduct market research to identify industry trends, customer needs, and competitive insights to inform product and marketing strategies
    • Stay up-to-date with the cybersecurity market landscape, emerging technologies, and competitor offerings
  • Content Creation:
    • Create engaging marketing content, including blog posts, whitepapers, case studies, and webinars, to showcase the value of our products and thought leadership in the industry
  • Sales Enablement:
    • Develop sales enablement materials, such as product guides, training presentations, and FAQs, to support the sales team in effectively communicating product value to prospects and clients
  • Product Launch Execution:
    • Lead successful product launches, coordinating activities across marketing, sales, and product teams to generate awareness and drive demand

What You’ll Bring as Product Marketing, Senior Manager

  • Proven experience (7+ years) in product marketing within the cybersecurity industry
  • Strong understanding of cybersecurity products, trends, and customer pain points
  • Exceptional written and verbal communication skills
  • Ability to translate technical concepts into clear, customer-centric messaging
  • Demonstrated success in developing and executing go-to-market plans for new products
  • Strong project management and cross-functional collaboration skills
  • Analytical mindset, capable of leveraging data to make informed decisions
  • Creative thinker with a passion for staying current with industry best practices

Why should you join Recorded Future?

Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and 8 of the top 10 Fortune 100 companies as clients.

Want more info?

Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.

If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at [email protected] 

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

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