Field Marketing & ABM Manager

Role Overview

The Field Marketing and ABM Manager is responsible for executing regional field marketing programs that support pipeline development and customer engagement. This role supports pipeline progression efforts within assigned territories through targeted campaigns and sales collaboration.

What You Will Do

Execute integrated, multi-channel field marketing programs, including webinars, virtual events, in-person events, direct mail, and other engagement activities designed to generate demand and support pipeline development. Utilize account-based marketing best practices, intent data, anonymous web behavior insights, and marketing technologies to identify high-priority accounts and execute targeted marketing programs.

Why It Might Be a Fit

The ideal candidate will have expertise in executing B2B regional and vertical marketing strategies and will execute field marketing plans aligned with established business priorities and regional goals. This role requires strong project management, organizational, written, and verbal communication skills.

Requirements

• 5+ years of experience in marketing with an emphasis on Field Marketing, Demand Generation, campaign creation, and execution
• Experience supporting pipeline development through regional, vertical, or account-based marketing programs
• Ability to manage multiple priorities while applying sound judgment and problem-solving skills to campaign execution and operational challenges in a fast-paced environment
• Knowledge and understanding of B2B marketing and SaaS go-to-market motions
• Experience working cross-functionally with Sales, Marketing Operations, Digital Marketing, Product Marketing, Content, and other stakeholders to execute integrated marketing programs
• Working knowledge of marketing and CRM platforms such as Salesforce and HubSpot
• Comfort using AI-enabled tools to improve workflow efficiency, support campaign execution, and refine marketing or outreach content
• Strong project management, organizational, written, and verbal communication skills
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Benefits

• Paid Time Off
• Flexible PTO for salary paid employees
• Hourly employees accrue PTO based on tenure & receive 5 sick days annually
• 10 company paid holidays plus 4 ‘Extended Company Holidays’
• Multiple medical and dental plan options
• 100% company paid vision coverage
• 401k available through Fidelity
• Paid Parental Leave for all eligible employees as of day 1 of employment
• Employer paid short and long term disability and life insurance
• Critical Illness, Accident & Hospital Indemnity insurance
• Employee Assistance Program (EAP)
• PerkSpot: Employee discount program
• Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships
• Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health
• Omada: Virtual prevention and physical therapy program
• Ladder: Supplemental life insurance
• SoFi: Financial wellbeing platform with 1:1 advice
• Fetch: Pet insurance discount program
• Spring Health for Guardian: Virtual mental health support
• XP Health for Guardian: Virtual eyewear platform
• Rate.com: Mortgage services discount program

Tagged as: Account-Based Marketing