Manager, Demand Generation – RethinkEd

We are seeking a Demand Generation Manager to own and execute the demand generation strategy for RethinkCare’s mid-market and enterprise segments, with a focus on K-12 education and public-sector or institutional sales environments. The ideal candidate will have 5–8 years of progressive experience in B2B demand generation and a proven track record of delivering measurable revenue impact in a SaaS company.

Requirements

• 5–8 years of progressive experience in B2B demand generation, with experience in K-12 education or similarly complex public-sector or institutional sales environments
• Proven track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a SaaS company
• Hands-on experience developing and executing ABM, intent-based, event, and thought-leadership playbooks targeting K-12 buying committees with multiple stakeholders
• AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude, ChatGPT, or similar) to accelerate marketing execution, content production, and decision-making
• Proficiency with ZoomInfo/Clay for data enrichment, personalization, and workflow automation
• Strong command of funnel math, conversion rates, deal velocity, and leading indicators in environments with longer sales cycles tied to annual district budget and procurement cycles
• Hands-on experience with HubSpot, Salesforce, ZoomInfo, 6sense, and Google/LinkedIn/Meta ad platforms
• Experience working cross-functionally with shared services (content, creative, marketing ops) and external agency relationships for paid media and SEO/AEO
• Experience in partner marketing, including building co-marketing programs, driving adoption through channel partners, and measuring partner engagement and performance
• Analytical rigor with the ability to go beyond reporting, interpreting data to surface insights, diagnose root causes, and build actionable plans
• Strong written and verbal communication skills, with the ability to present campaign performance and pipeline health to leadership

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing