Revenue Operations Product Owner

We’re the Association for Project Management (APM) — the professional membership organisation that sets the standards for the project profession. As a registered charity, we reinvest our surplus for the benefit of our members and the profession. We deliver education and develop qualifications, conduct research, provide knowledge and resources, run events, and share best practice. We connect people, offering community to our individual members and corporate partners wherever they are. Above all, we challenge the status quo when it makes a difference.

We have an exciting new opportunity for a Revenue Operations Product Owner to join our Digital team.

As a Revenue Operations (RevOps) Product Owner within APM’s Digital Team, you will lead the ongoing implementation and evolution of Salesforce Marketing Cloud (SFMC) and related tools to drive lead generation, conversion, and ultimately, revenue growth for APM.

Responsible for our lead capture and conversion capability, you will work closely with our Marketing and Sales teams to translate sales and marketing strategies into scalable technical solutions that align with APM’s customer engagement, retention, and business strategy.

Collaborating across departments, you’ll help define and optimise data-driven lead journeys to support both domestic and international growth.

You will also support other SFMC users at APM as they develop their knowledge of the platform and be responsible for managing customer data segmentation and integration.

Qualifications

• Degree in Business, Digital Media, or Computer Science, or 3–5 years’ equivalent experience as a technical product owner delivering lead generation and conversion capabilities.
• Salesforce Marketing Cloud Consultant / Administrator certifications.

Experience

• 2+ years’ hands-on experience with SFMC configuration, automation, segmentation, and journey building.
• Experience with customer data platforms (CDPs), segmentation logic, and lead scoring model creation.
• Proven ability to align sales and marketing teams to drive revenue growth.
• Experience developing and implementing RevOps strategies and processes.
• Ability to support campaign execution with data-driven targeting and content alignment.
• Familiarity with SF Mobile Studio messaging strategies and integration.
• Lead journey mapping, conversion funnel design, and execution.
• Business process analysis and design.
• Persona development and application.
• Lead journey analysis and conversion strategy delivery.
• Broad understanding of digital channels and engagement technologies.
• Experience working with stakeholders at all organisational levels.
• Knowledge of RevOps principles and best practices.
• Proficiency in managing and segmenting data using AMPscript, data query scripting languages, Contact Builder, Data Designer, and Journey Builder.
• Strong SQL skills for querying and manipulating data within Marketing Cloud.
• Experience with large datasets and complex segmentation.
• Knowledge of Agile environments, including sprint planning, retrospectives, and backlog grooming.

Skills

• Strong segmentation logic and lead scoring model development skills.
• Ability to drive alignment and collaboration across teams to achieve revenue goals.
• Critical thinking, analytical, and technical problem-solving skills.
• Experience creating reports and dashboards for management.
• Ability to translate business goals into technical requirements.
• Skilled at prioritising development workstreams.
• Workshop preparation and facilitation.
• Excellent verbal and written communication skills for all organisational levels.
• Stakeholder management.
• Ability to multi-task across multiple projects.
• Ability to find tangible solutions to complex issues and translate them into clear, non-technical terms.
• Proficiency in Microsoft Office applications.

Why APM?

We’re the Association for Project Management (APM). Our mission is to help project professionals around the world deliver better projects by setting the highest industry standards. Our people describe APM as friendly, caring, and collaborative. We value open communication, diversity, inclusion, and mutual respect. At APM, you’ll have a voice, be supported by your team, and work across departments to achieve the high standards we set for ourselves.

If you are interested in this opportunity and believe you have the necessary skills and expertise, please send your CV and covering letter to: [email protected]

We reserve the right to close the vacancy once sufficient applications have been received, so early applications are encouraged.

At APM, we are open to discussing flexible working arrangements and reasonable adjustments. Please reach out to discuss further.

Main Benefits at APM

• 25 days’ holiday (excluding public holidays), increasing after four years’ service.
• Private healthcare and dental cover after six months (APM pays the premium; treated as a benefit in kind).
• Pension scheme with up to 8% employer contribution.
• Company sick pay scheme.
• Life assurance at four times salary.
• Salary sacrifice schemes — pension, cycle to work, additional annual leave (up to 10 days).
• Free on-site parking.
• Employee Assistance Programme.
• Performance Related Pay (PRP) scheme — discretionary bonus based on individual and organisational performance.
• One paid volunteering day per year.
• Hybrid/flexible working options (minimum 4 office days per month).