Product Marketing Manager

On Site Full TimeRemote Full TimeCambridge, MS, United States (Remote)ReversingLabs

At ReversingLabs, our application security and threat intelligence solutions have become essential to advance Cybersecurity around the globe. We’re now on a journey to expand adoption and accelerate growth, funded by our recent Series B investment, to hire top talent across the security industry.

This is a game changing opportunity. We know every application threatens businesses with new supply chain risks. ReversingLabs is the only company that can dissect any binary at the speed, scale and explainability to protect the enterprise end-to-end.

Our vision is clear. Arming every company with the insight to ensure every piece of software built or bought is secure and can be trusted, and that every threat is detected. We are seeking extraordinary talent to help forge this transformational journey at ReversingLabs.

You, as the Product & Solutions Marketing Manager, will be responsible for marketing our Threat Intelligence solutions. You will be attached at the hip with Product Management, Sales and Marketing, collaborating tirelessly to drive brand awareness, demand generation and growth while ensuring sales is properly enabled. As a major contributor to sales enablement you will spend time developing sales playbooks, presentations, compelling buyer-journey content and targeted account based marketing materials to ensure sales goals are achieved. This role is a combination of strategy, creativity and execution that will require resilience, energy and determination to be successful. You will report to our Head of Product Marketing located in Cambridge, MA.


  • Possess deep domain expertise in threats, threat intelligence, threat hunting and malware
  • Strong cross-functional collaboration with product management, sales, and marketing, as well as demand generation, content marketing, field marketing and communications
  • Maintain updated persona-based profiles and value propositions for usage across sales and demand generation content
  • Develop sales playbooks, discovery guides, competitive briefs, customer presentations, and ROI tools
  • Consistently engage with customers to fuel reference programs, customer advisory boards, case study production and customer events
  • Develop white papers, solution briefs, eBooks, blogs, videos and how-to guides with clear and compelling value propositions across the customer journey
  • Develop customer and personalized materials in support of ABM and targeted account list programs across enterprise and BD accounts
  • Maintain and communicate updated sales enablement materials through recurring communications and a centralized sales enablement platform
  • Play a major role in delivering recurring sales onboarding and training that’s consistently measured for continuous improvement
  • Work closely with demand generation to meet global lead, pipeline and sales objectives
  • Speak at industry events in addition to customer and partner-facing webinars
  • Gather and analyze sales enablement, campaign, product, and win/loss performance

Preferred Qualifications:

  • 3-4+ years working at threat intelligence, threat detection and anti-malware organizations
  • 5+ years of B2B product marketing experience
  • Major in business, marketing, product management, or computer science
  • Previous roles in product management, sales engineering or sales
  • Possesses a combination of strategic thinking, execution, creativity and project management skills
  • Loves to create compelling experiences through written and visual form to guide users through the digital and personal buying journey
  • Always thinking about how to make sales successful through training, enablement, messaging, personalized content and campaigns
  • Passion for winning, driving change and executing in a fast-moving startup environment
  • Ability to work collaboratively in a team-based environment
  • Excellent problem solving and communication skills
  • Creative with good PowerPoint skills
  • The ability to travel up to 25% or as required by this position


  • Competitive compensation packages (base & bonus)
  • Medical with deductible reimbursements
  • Employer paid dental, vision, disability & life insurance
  • 401k
  • Flexible Spending Accounts (health & dependent)
  • Flexible PTO
  • Quarterly (3 day) Wellness Weekends
  • Pet insurance and more!
  • Opportunities for advancement
  • Innovative and collaborative work environment

ReversingLabs was founded in 2009 with the mission to offer the ultimate threat detection solutions. Our security products are used by some of the largest organizations in the world, including 2 of the top 3 banks, 4 of the top 6 software companies, and 2 of the top 6 insurance companies. We have been honored with numerous awards including the 2021 SC Media Trust Award for Best Threat Intelligence Technology, a 2021 Top Black Unicorn Award, a 2020 Stevie Award, and the 2017 JPMorgan Chase Hall of Innovation Award for our truly unique malware and explainable threat intelligence products. Our pioneering technologies, exceptional products, and successful customer deployments also drove investments in ReversingLabs by some of the savviest investors in the world. With offices in the United States and Croatia, ReversingLabs is poised to achieve rapid growth and deliver groundbreaking innovation in 2022.

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