Director of Marketing Operations

The Riva team is growing, and we’re looking for a tactical Director of Marketing Operations who enjoys connecting the dots and thinking outside the box and can seamlessly align people, processes, and technology to drive lead generation and revenue.

What You Will Be Doing

As the Director of Marketing Operations, you will lead the team that ensures effective strategy, efficient investment, and accountability across the Riva marketing department. You will be responsible for ensuring marketing technology (MAP, Web, Revenue Data, Chat, Sales Acceleration) is customized to the needs of our users and set up to ensure effective data quality. You will also be the chief project manager for our content and campaigns team, ensuring that all projects are completed and contributing to pipeline generation.

More specifically, you will:

• Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis.
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the marketing department’s needs.
• Partner with our Rev Ops team to ensure the marketing department can correctly report the ratio between customer lifetime value and customer acquisition cost by marketing acquisition tactic.
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
• Track and report on the entire marketing funnel, including volume, velocity, conversion stage-to-stage, and average value; ensure funnel measures can be analyzed by critical dimensions such as industry, geo, and persona.
• Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
• Continually work to simplify systems and processes, avoiding customization bloat and over-engineered processes.
• Manage content marketing, digital demand gen, and campaign creative teams by coaching and developing existing members and closing talent gaps where needed.
• Negotiate contracts with vendors.

What You Bring to the Table

• 10+ years of experience, including:
• 5+ years of management experience.
• Direct experience in enterprise software industry and SaaS.
• Strong leadership presence.
• Balance of strategic vision and tactical execution.
• Extremely analytical and strategic.
• Adept at managing multiple projects and deadlines.
• Excellent planning, organizational, and project management skills.
• Demonstrated experience designing an innovative marketing technology stack.
• BA or equivalent experience.
• Familiarity with our tech stack is a plus:
  – Salesforce
  – WordPress
  – Pardot
  – ZoomInfo
  – Salesloft
  – Confluence/Jira

More About Riva

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

What We Bring to the Table

The total compensation package includes:RRSP/IRA matching

• Paid vacation starting with 3 weeks
• Paid wellness time allows for flexible discretionary allocation for mental health, personal benefits, and personal time
• Paid time off to volunteer with charities of your choice
• Extended health care benefits, dental and life insurance
• Professional development and training allowance for career advancement.

Must hold a valid work permit and be a permanent resident or citizen of Canada or the US.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Don’t miss any communication from us! Please be sure to add [email protected] to your contact list to ensure delivery of all correspondence from us. We thank all candidates who apply, but only those moving forward in the process will be contacted.

Tagged as: Marketing Operations