Digital Marketing Lead – 6 Months – Remote – Octopus by RTG

Role Overview

The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.

What You Will Do

Execute campaigns across the mobile application, develop automated CRM programs, own loyalty program operations, write and maintain BigQuery SQL, build dashboards for stakeholders, and prepare monthly leadership reports.

Why It Might Be a Fit

Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement, strong SQL skills, experience working with CRM agencies, knowledge of loyalty program operations, and ability to perform campaign performance analysis.

Requirements

• Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement
• Hands-on experience executing app marketing campaigns
• Experience developing and managing CRM and lifecycle marketing programs
• Knowledge of loyalty program operations
• Strong SQL skills with experience working on large datasets
• Experience analyzing transactional, CRM, and customer behavior data
• Experience with Google Analytics 4 (GA4)
• Experience building dashboards and reports using tools such as Looker Studio and Python
• Ability to perform campaign performance analysis and measure incremental sales impact
• Experience managing external vendors and agency partners
• Strong stakeholder management skills