Rocket Lawyer is seeking a Director of Performance Marketing to lead a growing team and acquire customers through various marketing channels. The role will play a critical role in owning business KPIs and developing strategic roadmaps.

Requirements

8-10 years experience leading paid digital advertising
At least 4 years managing SEM with a deep understanding of search bidding strategies including tCPA and tROAS
At least 3 years experience managing app marketing
4-6 years of people management experience
Excellent leadership skills with the confidence to lead, manage and engage team members

Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypothesis
Advanced proficiency with Excel
Excellent in-depth knowledge in Google Ads, Microsoft Ads, Facebook Business Manager, Google Analytics, Mobile MMP attribution measurement partner, etc.

Benefits

Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)

Unlimited PTO
Competitive salary packages
Life insurance
Disability benefits
Supplemental Optional Life Insurance Benefits
FSA Options Optional
HSA with Company Match
401k program with Company Match
Wellhub & ClassPass fitness platforms
Comprehensive Pet Insurance options
Financial Wellbeing & Student Loan Program access
Access to additional Mental Health & Wellbeing resources
Pre-tax Commuter/Transit Benefits
Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates