Associate Director – Digital Marketing

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we’re here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships and digital waiver processes.

But here’s the best part: our team. We’re a group of 130+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We’re aiming high and believe that the possibilities are endless. As we continue to grow globally, we’re excited to write our success story and have fun along the way.

We genuinely love what we do, and we’re looking for like-minded people to join us on this amazing journey. If you’re ready to be part of a dynamic team and make a real impact, come aboard, and let’s create some unforgettable experiences together at ROLLER!

About the Role

We are seeking a highly skilled and experienced Associate Director of Digital Marketing to lead and execute comprehensive digital marketing strategies. The ideal candidate will collaborate closely with our agency partner to drive initiatives across various digital channels, focussing on SEO, SEM, display advertising, social media marketing, remarketing, email marketing and account-based marketing.

The successful candidate should have a minimum of 7 years of relevant experience, with a strong preference for candidates who have worked in SaaS or B2B environments, demonstrating a proven track record in customer acquisition.

What You’ll Do

Collaboration and Strategy:

• Work closely with internal stakeholders and with agency partners to develop and implement effective digital marketing strategies aligned with business goals
• Collaborate with cross-functional teams, including copy, design, and development, to ensure seamless integration of digital initiatives with overall marketing efforts

Digital Channel Management:

• Oversee and optimize SEO, SEM, display advertising, social media marketing, remarketing, email marketing, and account-based marketing campaigns
• Drive continuous improvement through A/B testing, data analysis, and staying abreast of industry trends
• Experience in Google AdWords, Hootsuite, and Rollworks preferred

Lead Generation and Customer Acquisition:

• Focus on developing and executing campaigns that drive high-quality leads and contribute to customer acquisition goals
• Leverage both CMS and CRM platforms to enhance lead nurturing processes and customer engagement. Hubspot CMS and Salesforce CRM experience preferred

Budget Management:

• Develop and manage digital marketing budgets, ensuring efficient allocation of resources to achieve maximum ROI
• Monitor and report on key performance indicators (KPIs) to track campaign success and adjust strategies accordingly. The successful candidate should have experience in Salesforce reporting and Google Analytics

Cross-Functional Creative Collaboration:

• Work closely with copy, design, development, and product marketing teams on content creation, design projects, and website development to ensure cohesive and impactful digital experiences that drive online conversions

Agency Partnerships:

• Nurture a collaborative relationship with the agency partner, providing clear communication and direction
• Evaluate agency performance against established benchmarks and KPIs

About You

If you are results-oriented digital marketing professional, passionate about driving customer acquisition in a dynamic environment, we invite you to apply for this exciting opportunity!

Join our team and play a key role in shaping the digital marketing landscape for ROLLER!

• Minimum 7 years of digital marketing experience, preferably in SaaS or B2B settings
• Proven track record in lead generation and customer acquisition
• Strong CMS and CRM experience, demonstrating the ability to leverage these platforms for effective marketing
• Keen attention to detail with a data-driven and analytical mindset
• Experience managing budgets, setting targets, and achieving measurable results
• Previous experience working closely with agency partners is essential
• Bachelor’s degree in Marketing, Business or a related field
• Certifications in relevant digital marketing platforms and strategies are a plus

Perks!

• You’ll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterraand G2
• 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
• Engage in our ‘Vibe Tribe’ – led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns…you name it. We’re willing to make it happen!
• Team Member Assistance Program to proactively support our team’s health and wellbeing – access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

What You Can Expect

1. Initial call with our Talent Acquisition Manager
   You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
2. Interview with the VP of Demand Generation
   You’ll get to meet with the VP of Demand Generation to learn more about the role & ROLLER whilst also talking through your experience in more detail.
3. Loop Interviews
   This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
4. Offer
   If all lights are green and the fit feel right, we’ll conduct reference checks and you’ll receive an offer to join!

Tagged as: Digital Marketing, Marketing