Chief Revenue Officer (Sales + Account Management)

About Sampl

Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries – including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao – our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.

The Role

This is a senior commercial leadership role with full ownership of Sales and Account Management, responsible for revenue growth across the UK, EU and US.

You’ll lead, coach and scale a growing commercial team, owning GTM structure, pricing, forecasting and expansion strategy. This is not a pure closing role – success comes from building a high-performing, repeatable revenue engine, not being the top seller.

You’ll step into deals where it matters (enterprise pricing, RFPs, complex negotiations) and play a key role in international expansion and long-term commercial planning.

About You

We’re looking for an experienced, growth-oriented commercial leader who thrives in a fast-moving, non-corporate environment.

You are:

• Team-first and coaching-led, you develop people, not just pipelines
• Commercially sharp with strong consultative selling instincts
• Comfortable with complexity, enterprise deals, pricing, RFPs, long cycles
• Clear, confident and collaborative in how you communicate
• Hands-on when needed, but focused on scale and structure
• Pragmatic and positive, with no time for corporate theatre

Key Responsibilities

Revenue & Growth

• Own Sampl’s revenue performance and commercial targets
• Balance new logo acquisition with expansion across existing accounts
• Build predictable pipeline generation, qualification and forecasting
• Increase enterprise-level AM maturity and multi-market relationships

Leadership & Team Development

• Lead Sales, Account Management, RevOps and Lead Gen functions
• Deliver structured coaching via regular 1:1s and team sessions
• Raise standards across discovery, consultative selling and AM
• Create a supportive, accountable, high-performance culture

Commercial Operations

• Own pricing, proposals and RFPs, reducing reliance on the CEO
• Drive adoption of Gong, MEDDPICC and forecasting disciplines
• Maintain strong Salesforce hygiene and workflows
• Turn Lead Gen into a high-output, sales-led function

GTM & Expansion

• Lead EU and US go-to-market strategy
• Shape ICPs, category positioning and commercial playbooks
• Support multilingual hiring (German, French, Spanish)
• Advise on scalable commercial org design

Cross-Functional Collaboration

• Partner with Marketing on messaging, case studies and pitches
• Influence Product with client insight and commercial intelligence

Experience & Skills

Essential

• 10-15 years in senior B2B Sales / AM leadership roles
• Experience selling into FMCG, CPG, D2C, Beauty, Pet, Health or MarTech
• Strong background in consultative, enterprise or agency-style selling
• Experience leading teams of 6-15+ in high-growth environments
• Strong experience with RFPs, pricing and complex deal cycles
• Familiar with Salesforce, Gong (or similar), MEDDICC/MEDDPICC

Desirable

• Experience scaling revenue in the EU and/or US
• Background in sampling, retail media or data-led marketing
• German, French or Spanish (or experience hiring multilingual teams)

Why Join Sampl?

• A genuinely innovative product solving real problems for global brands
• Huge growth opportunity across the EU and US
• A senior leadership role with real strategic influence
• Transparent, high-trust partnership with the CEO
• A smart, ambitious commercial team ready to scale
• Modern, creative culture – no suits, no corporate nonsense

Benefits

• Competitive base salary + bonus tied to growth targets
• EMI share options
• Flexible hybrid working (2+ days/week in Brighton)
• Pension scheme
• Private healthcare & wellbeing package
• Generous holiday allowance, including year-end shutdown
• Regular team socials and supportive, high-energy culture

Sampl encourages applications from candidates from diverse and underrepresented backgrounds.