Assistant Director, Product & Go-to-Market

Major Responsibilities

• Business Strategy – Restructure business and distribution strategies based on APAC market opportunities to achieve sustainable and profitable operations.
• Category / Product Strategy & Assortment – Manage regional product architecture, including new product development, pricing, and inventory planning. Guide local markets in building efficient product line-ups tailored to local dynamics and competition. Provide timely product marketing and visual merchandising support.
• GTM Guidelines – Set up strong GTM strategy for market execution. Cross-function collaboration with marketing and digital e-comm team for best execution of commercial success.
• Market Intelligence & Competition Mapping – Monitor competitive landscape and ensure superior product offerings. Build robust information exchange platforms with country teams for insights and gap analysis. Develop strategies to grow the category, with emphasis on the female segment.
• Financial Performance – Drive top-line growth and profitability across APAC markets. Monitor inventory levels and sell-through performance for accurate forecasting.
• Cross-Regional Collaboration – Maintain strong communication with local markets to ensure effective implementation. Share best practices across regions for accelerated learning and opportunity capture.

Key Skills

• Strategic Planning & Execution: Ability to design and implement regional strategies aligned with global objectives.
• Category Management: Expertise in product architecture, assortment planning, and lifecycle management.
• Integrated Marketing: Strong understanding of brand positioning, marketing campaigns, and consumer engagement.
• Analytical & Commercial Acumen: Proficiency in market analysis, financial KPIs, and forecasting.
• Leadership & Collaboration: Skilled in influencing cross-functional teams and managing stakeholders across multiple geographies.
• Communication Skills: Exceptional verbal and written communication for internal and external engagement.
• Project Management: Ability to manage complex projects with multiple deliverables and timelines.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
• Experience: Minimum 8–10 years in brand/category management, preferably in retail, travel, or lifestyle sectors. Proven track record in regional roles with exposure to APAC markets.
• Technical Skills: Proficiency in MS Office Suite and data analytics tools. Familiarity with ERP systems and inventory management platforms.
• Languages: English fluency required