Senior Product Go-to-Market (GTM) Manager

We are looking for a highly motivated and experienced Go-to-Market (GTM) Manager to join our team and drive the successful launch and adoption of our new products and features. The ideal candidate will have a deep understanding of product marketing, sales enablement, customer success, and go-to-market strategies. You will work closely with cross-functional teams including product management, marketing, sales, and customer success to ensure our offerings are effectively positioned and communicate value to key stakeholders.

Responsibilities:

• Develop and execute comprehensive GTM plans for new product and feature launches.
• Collaborate with Product Management to understand the roadmap and product value propositions.
• Partner with Marketing to create compelling messaging, positioning, and content tailored to target audiences.
• Enable Sales and Customer Success teams with training, tools, and collateral to drive adoption and win deals.
• Perform market analysis and competitive research to inform GTM strategies and differentiation.
• Track and analyze launch effectiveness, gather feedback, and optimize future GTM initiatives.
• Act as a key point of contact for cross-functional coordination around launches.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• 5+ years of experience in product marketing, GTM, or related fields, preferably in B2B SaaS environment.
• Proven success in managing complex launches and driving cross-functional alignment.
• Excellent written and verbal communication skills.
• Strong project management and organizational capabilities.
• Data-driven mindset with the ability to measure impact and adapt quickly.