Senior Product Marketing Manager

On Site Full TimeNew York, New York, United StatesTikTok

Senior Product Marketing Manager responsible for driving innovation and adoption of dedicated performance solutions for key Lead Generation verticals.

Requirements

  • Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps
  • Leverage customer and consumer insights to ideate on early-stage products and experiences
  • Define and execute the short term and long term product strategy for TikTok advertising solution globally
  • Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions
  • Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch
  • Champion scaled activation vis-a-vis agency & partner-driven programs
  • Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
  • Track record of zero to one product development and launches
  • Strong cross-functional collaboration skills
  • Experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research

Benefits

  • 401k Matching
  • Retirement Plan
  • Generous Paid Time Off
  • Health Insurance

To apply for this job please visit lifeattiktok.com.

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