Senior Product Marketing Manager responsible for driving innovation and adoption of dedicated performance solutions for key Lead Generation verticals, leading cross-functional collaboration for product planning and launch, and developing market programs to increase adoption of key products and solutions.
Requirements
- 5+ years of experience in product management, product marketing in advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions
- Good understanding of global advertising and business landscape
- Demonstrated ability to leverage customer, consumer, and landscape data to justify strategic decision making
- Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
- Track record of zero to one product development and launches
- Strong cross-functional collaboration skills
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