Strategic Product Marketing Lead

SentiLink is a company that provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. The Strategic Product Marketing Lead role involves owning the go-to-market strategy and execution for one of SentiLink’s core products, driving ARR growth and partner value.

Requirements

• 4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS company
• Experience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiatives
• Demonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teams
• Excellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise manner
• Strong operator mindset with a willingness to execute and build from scratch
• Comfort working in ambiguous, fast-moving environments
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty – a lot of this role will involve personally producing collateral and content
• A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• A plus: some ability to analyze data (SQL, Excel, and/or basic scripting)

Benefits

• Employer paid group health insurance for you and your dependents
• 401(k) plan with employer match (or equivalent for non US-based roles)
• Flexible paid time off
• Regular company-wide in-person events
• Home office stipend