CIO Persona Go-to-Market Lead

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Overview

As the CIO Persona Go-to-Market Lead for APAC, you will serve as the regional interlock between the Global Go-to-Market Center of Excellence (COE) and APAC Project organizations for the CIO persona. You will drive the regional execution of go-to-market (GTM) strategies for the CIO solutions portfolio, ensuring seamless coordination, alignment, and activation across all regional stakeholders. This role is ideal for a results-oriented leader with a passion for cross-functional collaboration and operational excellence.

Key Responsibilities

• Serve as the primary regional interlock for the CIO persona, coordinating between the Global GTM COE and APAC Project organizations to ensure strategy alignment and execution excellence.
• Channel market intelligence and regional feedback from field teams to the Global GTM COE, informing strategy refinement and ensuring regional requirements are represented in global planning.
• Translate and adapt global CIO GTM strategies for APAC market dynamics, priorities, and business context.
• Enable and activate field teams, solution specialists, and project organizations on all CIO GTM plans, ensuring cohesive execution and alignment with regional business objectives.
• Lead the immersion and activation of GTM initiatives across regional teams and project organizations, driving scalable and consistent execution to maximize pipeline generation, progression, and new net annual contract value (NNACV) for the region.
• Design and implement scalable engagement models and enablement programs that equip field teams to effectively reach and influence CIO-level stakeholders.
• Partner with the Industry team to elevate, simplify, and regionalize CIO solution messaging, ensuring clarity and impact across all channels and field-facing materials.
• Coordinate cross-functional alignment between GTM COE, Industry teams, Product Marketing, and regional Project organizations to ensure unified execution.
• Measure, analyze, and report on business KPIs and Regional OKRs to track performance and drive continuous improvement. Provide actionable insights to Global GTM leadership and regional stakeholders.
• Monitor regional market trends, competitive shifts, and emerging technologies to inform GTM strategy adaptation and positioning.
• Represent the APAC region in global GTM planning sessions, strategy reviews, and cross-regional alignment forums.
• Foster a culture of collaboration, knowledge sharing, and continuous improvement across regional and global teams.

Qualifications

• 7+ years of experience in GTM strategy, business operations, or solutions enablement, with at least 3 years in a senior role.
• Proven track record of serving as a strategic liaison between global and regional organizations in complex, matrixed environments.
• Deep experience collaborating with senior stakeholders and influencing cross-functional decision-making.
• Strong program management, analytical, communication, and storytelling skills.
• Demonstrated ability to translate global strategies into regional execution while channeling regional insights back to global teams.
• Experience in SaaS, cloud, or enterprise technology preferred.
• Master of Business Administration (MBA) or equivalent advanced degree is a plus.

What We Offer

• Senior leader level visibility and impact.
• A dynamic, collaborative environment with top-tier talent.
• Competitive compensation and benefits.
• Opportunities for growth and leadership across the organization.