Partner Business Development Manager, CRM & AI ANZ

ServiceNow is hiring a Partner Business Development Manager for CRM and AI in ANZ, responsible for building partner-sourced pipeline through all routes to market for ServiceNow CRM and AI. The ideal candidate brings 10+ years of partner business development experience with a deep track record of GTM success and expertise across Built on solutions and ServiceNow RTM’s.

Requirements

• Recruit and activate partners where ServiceNow CRM and AI are embedded in partner-owned managed services and customer solutions
• Build joint business cases with partners for embedding Now Next CRM, CSM, and AI Agent capabilities into their service offerings
• Develop commercial frameworks with partners that incentivise sourced revenue generation over influenced activity
• Drive partner activation from recruitment to first sourced deal closed tracking time-to-revenue as a core KPI
• Guide ANZ selected focus CRM partners through building a credible, billable CRM and AI practice on ServiceNow
• Enable partners to position and sell Now Next CRM, AI Agents, and Now Assist as differentiated alternatives to Salesforce and Microsoft Dynamics
• Support partners in building AI adoption plans for their customers, helping them drive utilisation of Now Assist and agentic AI capabilities post-sale
• Develop joint solution plays with partners that combine ServiceNow CRM with adjacent capabilities for ANZ industry verticals
• Own the ANZ partner-sourced pipeline target and report on NNACV contribution from partner-initiated opportunities
• Collaborate with ANZ field sales on joint account planning and opportunity co-pursuit, ensuring partners are commercially credited for sourced opportunities
• Maintain accurate pipeline visibility in Dynamics 365, including partner account records, opportunity co-registration, and deal progression tracking
• Identify and convert Salesforce CPQ displacement opportunities through ANZ partner channels
• Recruit, onboard and ramp up identified new partners in ANZ
• Manage partner pipeline across three tiers and apply structured activation plans to move partners from enrolled to revenue-generating within defined timeframes
• Act as the CRM and AI subject matter expert for ANZ partners and GPC ANZ team coaching partners and internal team on Now Assist positioning, agentic AI use cases, and AI adoption playbooks for their customers
• Help partners develop repeatable delivery accelerators and reference architectures for CRM and AI implementations, reducing time-to-value for their customers and improving practice margins
• Enable partners to build customer success motions around AI adoption, including usage benchmarking, levers for driving consumption, and executive value reporting
• Represent ANZ partner needs back to the global CRM and AI product teams, feeding market intelligence on partner capability gaps, competitive dynamics, and product roadmap priorities

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance