Web Experience Manager, Conversion & Growth

ServiceNow is seeking a Web Experience Manager to own conversion optimization and content gating strategy across ServiceNow.com, with focus on the full customer lifecycle from prospect acquisition through customer expansion and adoption.

Requirements

• 5-7 years of experience in conversion rate optimization, digital marketing, growth marketing, or web experience management
• Proven ability to manage conversion optimization initiatives end-to-end with limited oversight
• Deep expertise in A/B testing, multivariate testing, personalization, and experimentation methodologies
• Strong understanding of content gating strategy, lead generation tactics, and full-funnel growth strategies
• Highly analytical with ability to leverage data from analytics, heatmaps, surveys, and testing platforms
• Ability to work horizontally across multiple web experience areas, supporting and influencing other team members

Benefits

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs