Sr. Brand Manager – Dutch Boy

The Senior Brand Manager will lead strategic marketing initiatives for Dutch Boy within the Consumer Brands Group portfolio, driving brand growth, elevating consumer engagement, strengthening retailer partnerships, and delivering compelling marketing plans across a multi-brand, multi-category portfolio.

Requirements

• Develop and execute annual brand strategies, portfolio priorities, and long-term brand plans
• Define and articulate brand positioning, promise, and target audience insights
• Oversee integrated marketing plans across paid, owned, and earned channels
• Build retailer-specific marketing strategies to support channel growth
• Lead the development of branded content across social, website, email, influencer, and retailer digital platforms

Benefits

• Retirement Plan
• Healthcare Services
• Total Well-being
• Daily Commute
• Rewards
• Benefits