Marketing Operations Director

On Site Full TimeMinneapolis, United StatesSiteimprove

Are you passionate about driving change and fostering growth? Are you a detail-oriented individual with a drive for excellence? If so, we have an exciting opportunity for you! Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in building our marketing operations engine and driving pipeline creation.

As a change agent, you will play a pivotal role in shaping the future of our organization, driving strategic initiatives, and optimizing processes to propel our growth. If you’re ready to make a significant impact and drive meaningful results, we want to hear from you! Join us on this exciting journey as we strive for excellence and innovation in everything we do.

As the Marketing Operations Director, you will be responsible for overseeing all aspects of marketing operations to ensure efficiency, effectiveness, and alignment with business goals. You will drive strategic initiatives, optimize processes, and implement innovative solutions to support the marketing objectives.

What you will be doing

  • Strategic Planning: Develop and execute marketing operations strategies aligned with overall business objectives.
  • Process Optimization: Streamline marketing workflows and processes to increase efficiency and productivity.
  • Technology Management: Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.
  • Data Analysis and Reporting: Utilize data analytics to track and analyse marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
  • Data Strategy Development: Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.
  • Lead Management: Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximise revenue generation.
  • Sales Prospecting Days Management: Coordinate with sales teams to manage sales prospecting days, ensuring alignment with marketing campaigns and lead generation efforts.
  • Cross-functional Collaboration:  Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.
  • Budget Management: Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.
  • Vendor Management: Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.
  • Compliance and Risk Management: Ensure marketing activities comply with relevant regulations and mitigate potential risks.
  • Continuous Learning and Development: Stay updated on industry trends, best practices, and emerging technologies in marketing operations.

What we will require of you

  • 10 years of experience in marketing operations or related roles, with proven leadership experience, preferably for a SaaS company.
  • Strong analytical skills with proficiency in data analysis tools and techniques.
  • In-depth knowledge of marketing technology platforms and tools, such as CRM, marketing automation, and analytics software. (Salesforce, Pardot, Outreach, 6Sense etc).
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Proven track record of driving results and delivering measurable business impact through marketing operations initiatives.
  • Adept at managing multiple projects and deadlines.

In addition, we hope you will appreciate:

  • Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days
  • Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
  • Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

USD 113,720-153,976 per-year-salary

Base pay will depend on the position, individual qualifications, market, and other operational business needs.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at

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