The Growth Specialist role involves optimizing CRM schedules, analyzing campaign and automation performance, conducting growth tests, and collaborating within a team. The position requires a data-driven approach, experimentation mindset, and a focus on continuous improvement to improve conversion rates.
Requirements
- Proven experience in CRM and marketing automation
- Knowledge of growth strategies and funnel optimization
- Experience with A/B tests and performance analysis
- Knowledge of Google Analytics, Tag Manager and Looker/PowerBI
- Familiarity with heatmaps (hOTJAR, Clarita, etc)
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