Growth Marketing Manager, Calendar

Skylight is seeking a Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation, specifically for the Calendar Ecosystem products. The ideal candidate is analytical, detail-oriented, and has a passion for creative testing and optimizing marketing spend.

Requirements

• 4–7 years in a growth or performance marketing role
• Hands-on experience in Meta and Google Ads
• Experience with briefing creative teams and presenting creative performance data
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

Benefits

• Competitive Salary
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Unlimited PTO
• Company holidays on the first Friday of every month (Excluding November, December, and January)

Tagged as: Attribution Modeling