Marketing Automation Specialist

Role Overview

We’re looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you’ll be the primary owner of driving communication from our Marketo instance, building, optimizing, and maintaining automated and batch communications that power our marketing engine. You’ll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems.

What You Will Do

You’ll design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic. You’ll manage all campaign operations, ensure database hygiene, deliverability best practices, and compliance with data privacy regulations. You’ll also maintain performance reports and dashboards in partnership with BI to track program effectiveness.

Why It Might Be a Fit

This role requires the flexibility to work a swing shift, allowing for essential real-time overlap with our US office. You’ll have the opportunity to work with a modern B2B marketing tech stack, and you’ll be the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions.

Requirements

• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
• Deep, hands-on Marketo expertise
• Solid working knowledge of Salesforce CRM
• Experience with Zoom Events or a comparable virtual event platform
• Familiarity with Salesloft or a comparable sales engagement tool
• Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
• Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
• Strong communication and collaboration skills across marketing, sales, and operations teams

Benefits

• Flexible work schedule
• Opportunity to work with a modern B2B marketing tech stack
• Opportunity to collaborate with marketing, sales, and operations teams