Senior Marketing Automation Manager

We are looking for an experienced Manager or Senior Manager of Marketing Automation to join our revenue operations team and make an immediate positive impact. Your mission is to design, build, measure, and improve the effectiveness of our marketing automation using Marketo. In this role, you can have a significant impact in an already rapidly growing company while working closely with marketing, sales, and executive management teams.

In 2005, Smartsheet was founded on the idea that teams and millions of people worldwide deserve a better way to deliver their very best work. Today, we deliver a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes.

You will report to our Director of Marketing Automation and you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Provide leadership in defining, mapping and documenting key marketing processes
• Act as the main point of contact for other partner teams
• Manage a team of Marketing Automation specialists who build and maintain complex automated marketing campaigns with performance focus
• Act as a subject matter expert in Marketo and connecting systems
• Take on major strategic initiatives involving multiple systems and cross-team partnerships
• Evaluate new tools and integrations for scalability and efficiency
• Build and maintain complex automated marketing campaigns with performance focus
• Optimize lead routing and lead scoring as it relates to the entire customer journey
• Champion A/B testing methodology in partnership with key internal stakeholders to optimize emails and landing pages – design, build, execute and analyze
• Drive segmentation framework to optimize customer touches around type of lead
• Analyze what’s working and what’s not – communicate with leadership on these results
• Stay apprised of industry standards, trends, and regulations and be able to evaluate and implement as needed (e.g. Gmail rendering updates, GDPR)
• Impact functional strategy and roadmap, and delegate objectives to direct reports
• Create guidelines and establishes processes for higher-level company initiatives
• Recommend and drives changes to cross-departmental processes
• Drive customer acquisition and retention numbers to goal

You Have:

• 5+ years experience with email marketing
• 2+ years experience with Marketo system management
• Bachelor’s degree in business, marketing or equivalent discipline
• Hands-on experience using Salesforce with Marketo
• Working knowledge and experience with HTML/CSS development, APIs, and Javascript
• Previous experience in people management
• Excellent metrics/analysis/results orientation
• Agility to quickly adjust priorities and shift direction
• Achiever’s mindset – you don’t want a job, you want to make a huge impact

Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Equity – Restricted Stock Units (RSUs) with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Costa Rica, and Germany. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!