Director, Product Marketing

Role Overview

We are looking for a strategic and visionary Leader of Product Marketing who will be responsible for leading our overall go-to-market strategy, product positioning, and sales enablement efforts. SmithRx isn’t just building another technology platform; we are rebuilding the pharmacy benefits category from the ground up.

What You Will Do

You will define how we communicate the radical value of SmithRx’s platform to brokers, employers, consultants, and members, establishing us as the clear alternative to the broken status quo.

Why It Might Be a Fit

To be successful in this role, you should demonstrate a strong track record of scaling PMM functions, driving category creation, translating complex and emerging technologies into compelling stories, and partnering closely with executive leadership across Product and Sales.

Requirements

• 10+ years of experience in product marketing, with at least 4+ years in a leadership/management role building and scaling PMM teams for B2B or B2B2C technology companies.
• Bachelor’s degree in marketing, business development, or similar (MBA preferred).
• Category Creation Experience: Proven experience at a disruptive company that fundamentally changed the face of a category.
• AI Product Experience: Experience bringing AI-powered products or features to market, with a proven ability to craft narratives that build trust, demystify complex technology, and address skepticism in highly regulated industries.
• AI Tool Proficiency: Experience leveraging AI tools to scale marketing operations, content generation, and team efficiency.
• Proven Impact: Experience crafting audience-specific messaging and a proven track record of successfully bringing complex new products to market and driving measurable revenue impact.
• Leadership & Influence: Exceptional cross-functional influence with the ability to build deep, trusting relationships with Product Management, Sales leadership, and Executive teams.
• Agility: Maturity and operational agility to succeed in a fast-moving, fluid environment and lead a team through rapid growth.
• Analytical Skills: Strong data analysis and reporting capabilities with the ability to track campaign performance, spend, and GTM effectiveness.

Benefits

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits
• 401(k) Retirement Savings Program
• Short-term and long-term disability
• Discretionary Paid Time Off
• Paid Company Holidays
• Wellness Benefits
• Commuter Benefits
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities