CRM & Marketing Automation Manager

Role Overview

As a globally recognized leader in window and door automation, Somfy is dedicated to transforming homes into intelligent and connected environments. The CRM & Marketing Automation Manager will shape how the Group interacts with customers and prospects across markets, channels, and key moments in the customer lifecycle.

What You Will Do

Define the vision, roadmap, governance, and operational principles for a continuous, personalized, data-driven, and performance-oriented engagement model. Lead and coordinate a team of CRM, audience, and marketing automation experts, and external partners.

Why It Might Be a Fit

The ideal candidate has 7 to 10 years of experience in a leadership role in CRM, marketing automation, customer engagement, or lifecycle marketing, with a strong data-driven mindset and results-oriented approach.

Requirements

• 7 to 10 years of proven experience in a leadership role in CRM, marketing automation, customer engagement, or lifecycle marketing
• ability to define a vision, structure a roadmap, arbitrate priorities, and translate business and customer objectives into measurable initiatives
• strong expertise in audience strategy, segmentation, targeting, personalization, and customer journey orchestration
• excellent understanding of CRM and marketing automation platforms, such as Salesforce Marketing Cloud or equivalent
• excellent influencing, communication, facilitation, and change management skills
• strong data-driven mindset, results-oriented approach, and ability to make decisions based on expected impact, customer value, and market learning

Benefits

• interest and participation
• vacation checks
• culture check
• sports subsidy
• CSE
• concierge service
• sports collective courses
• company restaurant
• time savings account
• 3 days of action with the company foundation