Lifecycle Marketing Operations Associate

About SonderMind

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

About the Role

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

What you’ll do

You’ll play a pivotal role in building and delivering seamless, high impact lifecycle marketing campaigns that drive business growth. Your work will directly contribute to achieving key performance indicators such as increased New Active Clients, improved conversion, enhanced retention, and better reactivation across all audience segments. Our team is seeking someone who’s passionate about optimizing marketing operations, troubleshooting issues, driving quality assurance, and refining workflows to improve campaign performance that directly contribute to SonderMind’s success.

Campaign Execution

• Build, test, and launch lifecycle communications, including email, SMS, in-app, and push messaging, utilizing Iterable.
• Perform quality assurance of campaigns with a strong attention to detail.
• Manage audiences and segmentation lists, ensuring list health and accuracy.

Optimization & Analysis

• Maintain and manage A/B testing roadmap and recommend testing opportunities based on data-driven insights.
• Deliver reporting of marketing campaign results to internal stakeholders.
• Troubleshoot and participate in root cause analyses, defining and implementing improvement recommendations.

Process & Strategy

• Scope, manage, and deliver campaigns from intake to execution.
• Maintain and optimize marketing campaign processes to improve efficiency.
• Align with internal stakeholders, such as product and engineering, on process, workflows, execution, and enablement.

What does success look like?

In the First 30 Days:

• Gain proficiency in SonderMind’s marketing tools and processes, particularly Iterable.
• Successfully build and launch lifecycle communications with attention to detail and QA.

By 60 Days:

• Fully manage the campaign process from intake to execution.
• Take ownership of A/B testing, using data to suggest optimizations.
• Deliver performance reports with actionable insights and implement process improvements.

By 90 Days:

• Drive strategic optimizations, refine workflows, and contribute to cross-functional collaboration.

Who You Are

We are looking for a proactive and curious problem-solver with a strong attention to detail and a passion for marketing technology. You are a detail-oriented and analytical individual who enjoys digging into data and optimizing processes.

• 3-5 years of experience in email marketing, marketing operations, marketing coordinator, or a similar role. Start-up experience is a plus.
• Experience with marketing automation platforms (e.g., Iterable, CustomerIO, Braze). Iterable experience is preferred.
• Strong analytical skills with the ability to interpret data and create reports. Experience with Looker is a plus.
• Excellent project management and organizational skills with a knack for process improvement.
• Able to manage multiple stakeholders and priorities simultaneously.
• A bachelor’s degree in Marketing, Business, or a related field is preferred.

Our Benefits

The salary range for this role is $65,000- $75,000.

As leaders in redesigning behavioral health, we walk the walk with our employees’ benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life’s unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition, which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.