Campaign Manager – Demand Generation

Spectra Logic is seeking an experienced campaign manager to lead demand generation strategy and play a key role in shaping go-to-market plans for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing data-driven campaign strategies aligned to business goals that drive lead generation and customer engagement for our products.

Requirements

• Develop and own integrated, multi-channel demand generation strategies aligned to business goals, target segments, and product priorities.
• Partner with marketing leadership to define campaign objectives, audience targeting, and messaging frameworks.
• Work closely with sales, product marketing, and digital team to align on targeting, messaging, and campaign execution, ensuring campaigns support broader initiatives.
• Design and implement lead lifecycle and nurturing strategies to improve conversion and campaign performance.
• Establish campaign KPIs, measurement frameworks, and testing strategies to continuously optimize performance.
• Monitor and analyze campaign results, applying data-driven insights and testing to optimize performance and drive continuous improvement.
• Oversee execution of campaigns across channels (digital, email, webinars, and events), ensuring alignment with strategic objectives.
• 5–7 years of experience in demand generation, campaign strategy, and B2B marketing, ideally within the technology sector.
• Proven ability to develop and execute data-driven campaign strategies that drive lead generation and support business growth.
• Strong understanding of digital marketing, demand generation, and lead nurturing strategies.
• Experience with segmentation, persona development, and full-funnel campaign planning.
• Experience owning campaign planning cycles, including goal setting, budgeting, and performance forecasting.
• Experience with marketing automation tools (Dynamics 365 a plus) and comfort working with campaign performance data.
• Solid project management, analytical, and cross-functional collaboration skills.

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Flexible work hours
• Gym membership
• On-site lunches and snacks
• Pinball and other games

Tagged as: Data Analysis, Forecasting, Microsoft Dynamics, Project Management