Go-to-Market Manager

Job Overview

To drive commercial strategy for BPO and digital transformation solutions within Singapore’s client target market. This role is responsible for developing and executing go-to-market plans that align with company growth objectives, build brand presence, and secure new business.

The ideal candidate combines strategic thinking with hands-on execution — understanding both B2B enterprise sales and the unique compliance, digital, and customer experience needs of financial clients.

Strategic thinking, attention to details, project and time management skills.

Key Responsibilities

1. Strategy & Planning

• Develop and implement GTM strategies for new and existing BPO and digital process automation solutions across banking and financial services segments.
• Identify high-potential market opportunities and create tailored value propositions for key client verticals (e.g. retail banking, wealth management, payments, operations).
• Work closely with leadership to define annual growth targets, pricing models, and market entry strategies.

2. Market Intelligence & Positioning

• Conduct competitive analysis and market research to identify trends in outsourcing, digital transformation, and fintech collaboration.
• Translate insights into actionable GTM recommendations and sales enablement materials.
• Refine SPS Global’s positioning as a strategic outsourcing partner that enhances efficiency, compliance, and customer experience.

3. Cross-Functional Collaboration

• Partner with Sales, Solutions, Operations, and Marketing teams to ensure GTM plans are aligned and executable.
• Support bid management and RFP responses with compelling commercial narratives and differentiators.
• Work with delivery teams to ensure service offerings match market demand and client expectations.

4. Sales Enablement & Pipeline Growth

• Design go-to-market toolkits and sales collateral to support business development and account management teams.
• Collaborate with client partners to create pitch decks, case studies, and solution roadmaps for financial institutions.
• Track performance metrics, conversion rates, and ROI on GTM campaigns to optimize future initiatives.
• Develop and execute go-to-market strategies to expand the Company’s business presence within the Government, Healthcare, and Education sectors in Singapore and the region.

5. Brand & Partnership Development

• Strengthen SPS Global’s brand visibility in Singapore through events, conferences, and digital channels.
• Identify partnership opportunities with technology providers, fintechs, and industry associations to enhance solution offerings.
• Support client communication plans to reinforce trust and long-term engagement.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
• 7+ years of experience in go-to-market strategy, business development, or marketing within BPO, banking, fintech, or consulting. Strong experience and knowledge with clients in target market clientele – Education, Health, Government institutions.
• Strong understanding of the Singapore financial services landscape and regulatory environment.
• Proven success in launching new services, campaigns, or market expansions.
• Excellent stakeholder management, communication, and presentation skills.
• Analytical mindset with experience using data-driven insights for decision-making.

Key Success Metrics

• Achievement of revenue and client acquisition targets.
• Market share growth in target verticals (education, health, government sectors).
• Increase in brand awareness and qualified leads.
• Successful implementation of cross-functional GTM campaigns.
• Strength of client and partner relationships.