HungerRush is a leading provider of integrated restaurant technology solutions. HungerRush 360 is our flagship cloud POS system that makes it easier to delight guests, drive loyalty, and manage restaurants from anywhere. The all-in-one system integrates digital ordering (including AI-powered text and talk ordering), delivery management, customer engagement, restaurant management, and payment processing features with flexible software designed to give operators more insight into their customers, more control over their operations, and more power to profitably grow their business. Learn more at www.hungerrush.com.
Exception Notice: At this time, we deeply regret that we are unable to consider applicants from states where we are not currently set up to do business. These states include : AK, CT, DE, ID, ME, NE, NH, ND, OR, SD, UT, WI, WY. We apologize for any inconvenience.
Job Overview
We are seeking an experienced Senior Marketing Operations Specialist – Platform Ops to join our marketing team. This position will play a key role in optimizing and managing the marketing operations function within our organization. Your expertise in marketing technology, data analysis, and campaign execution will be essential in driving efficiency, improving effectiveness, and supporting the overall success of our marketing initiatives. This is a strategic and hands-on role that requires a strong blend of technical skills, project management capabilities, and marketing acumen.
What You Will Do
Marketing Technology Management:
- Serve as the primary administrator for marketing technology platforms, ensuring data integrity, user management, and troubleshooting as needed.
- Collaborate with cross-functional teams to identify and implement system enhancements, workflows, and integrations that optimize marketing operations.
- Manage lead scoring, nurture, and the automation of the lead funnel workflow, driving to MQLs, SQLs, and closed won deals.
Campaign Execution and Optimization:
- Develop and implement processes for campaign setup, tracking, and measurement, ensuring accurate data capture and reporting.
- Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement.
Data Analysis and Reporting:
- Manage marketing data, including data segmentation, cleansing, and enrichment, to support personalized and targeted marketing efforts.
- Create and maintain dashboards and reports to track marketing performance, campaign effectiveness, lead generation, and ROI.
Process Optimization and Documentation:
- Streamline marketing processes, workflows, and documentation to improve efficiency and scalability.
- Develop and enforce standard operating procedures for marketing operations, ensuring consistent execution and adherence to best practices.
- Identify bottlenecks, areas for improvement, and automation opportunities, and lead initiatives to drive process optimization and innovation.
Cross-functional Collaboration:
- Collaborate with cross-functional teams, including marketing, sales, IT, and finance, to align marketing operations with overall business goals and objectives.
- Work closely with sales operations to ensure smooth lead handoff, data synchronization, and alignment between marketing and sales systems.
- Serve as a subject matter expert on marketing operations, providing guidance, training, and support to stakeholders.
What You Should Bring
- Bachelor’s degree in marketing, business, or a related field
- 2+ years of experience in marketing operations, marketing automation, or related roles.
- Strong technical proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Domo, PowerBI or Tableau).
- Demonstrated expertise in data analysis, segmentation, and reporting.
- Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment.
- Strong problem-solving and analytical thinking abilities.
- Exceptional communication and collaboration skills.
- Consistent attention to detail.
- Certifications in marketing automation platforms or other relevant technologies are a plus.
Equal Opportunity Employer
HungerRush is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status.
HungerRush offers a competitive benefits package starting from your first day including Health, Dental, Vision, Long Term Disability and free Short Term Disability and Life Insurance. We also offer a 401k program.
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