Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams.
- Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth
- Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few
- Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch
What you’ll do
- We’re looking for a marketer to help us shape Stripe’s story by taking a lead role in our solutions messaging and sales enablement efforts for our finance automation products (Stripe Billing, Tax, accounting, and data products)
- This suite of products serves the needs of millions of businesses ranging from small startups to large global enterprises, and you’ll
work across these audiences to tell the story of how Stripe’s platform enables growth, better efficiency, business innovation, and more - You’ll partner with teams ranging from sales to site design to help create awareness and adoption and to elevate our overall messaging
Responsibilities
- Understand our customers within our target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape
go-to-market strategy - Become an expert in Stripe’s finance automation products (Billing, Tax, Invoicing, Revenue Recognition, etc.) and the use cases they address by segment, industry, and buyer persona
- Develop solution messaging and positioning informed by user research, market insights, and product understanding
- Understand our customer journeys, quantitatively measure the effectiveness of our marketing and sales programs in driving the outcomes we want to see, and analyze customer data to identify new trends and emerging patterns
- Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors, and pricing accordingly
- Write compelling copy and clear internal docs. This is a writing-intensive role, and the bar for your writing is high: you’ll write crisp, vivid prose, with confident control over voice and tone
- Create customer-facing assets that are polished, visually balanced, and consistent with Stripe’s brand guidelines. You need not be a designer, but you’ll need to have an eye for design, and be comfortable expressing concepts visually
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate Stripe. You have excellent verbal and written communication skills
- Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
- Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
- Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- A team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
Minimum requirements
- 7+ years of relevant work experience that can span marketing, product marketing, product management, or strategy consulting
- At least 3 years of marketing or go-to-market experience
- Experience working on marketing, sales, and growth throughout a product’s lifecycle
Preferred qualifications
- Experience working in B2B settings and with sales teams is preferred
- Experience in payments or financial services is preferred
Pay & Benefits
The annual US base salary range for this role is $155,100 – $209,900. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
Follow us on social media