Connected Customer Experience Product Marketing Manager

Maintains responsibility for developing and executing marketing strategies to drive awareness, adoption, and engagement of our connected vehicle (CV) products. Works closely with CV Product Management, Sales, Subaru of America (SOA) Marketing, and Engineering teams to create compelling messaging, content, and campaigns that position our solutions as industry leaders in automotive connectivity and smart mobility.

Requirements

• Develops and implements comprehensive marketing strategies for connected vehicle (CV) products, ensuring alignment with business objectives and market trends.
• Leads the execution of go-to-market plans for new product launches, ensuring coordination across product, sales, and support teams.
• Plans and executes integrated marketing campaigns across digital, social, email, events, public relations (PR), and other channels.
• Conducts in-depth market research to understand industry trends, customer needs, and competitor offerings in the CV space.
• Collaborates with Product and Engineering teams to develop clear, engaging, and informative content for customers.
• Develops and refines brand positioning and messaging for CV solutions.
• Works closely with external partners, including creative agencies, internal stakeholders in Subaru of America (SOA) Marketing, technology providers, and etc., to co-market CV solutions.
• Leads initiatives to educate and engage current and prospective customers on the value of CV solutions.
• Tracks and analyzes the effectiveness of marketing campaigns and initiatives.

Benefits

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs