Marketing Manager/ Sr. Marketing Manager

Marketing Manager/Sr. Marketing Manager responsible for developing and implementing marketing strategies across therapies and brands. The role involves building and maintaining big brands, monitoring and controlling marketing expenses, and developing and managing a local team of brand managers.

Requirements

• Head of Marketing – Responsible for the marketing strategies across therapies across brands
• Build & Maintain Big brands
• Monitor & Control marketing expenses
• Developing & managing the local team ( 5local brand managers )
• Achieve 100% success rate on implementation of planned strategies
• KOL development
• Promotional Strategy & Inputs
• Understanding and contribution to India-based annual therapy / brand plan for assigned markets
• Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).
• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)
• Ensure dispatch of inputs as the plan & timely execution of strategies by field force
• Follow – up on activities, gifts & other key high investment planned for the Qtr
• Coordinate with printers for quotations to print below inputs locally as and when required (As per SOP)
• Literatures
• Reference folders
• Visual Aids
• New Product launch inputs
• Gifts – coordinate with suppliers for procurement at country level if required (minimum 3 quotations need to be sent to HO country coordinator for approval)
• Organise local DGMs, CME, RTDs, etc as per annual calendar
• Stall fabricators – coordinate with local stall fabricators for conferences
• Advertisement material for various journals
• Analysis
• Market data – IMS, Close up, Tertiary
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis
• Competitor activity – feedback to be sent to H.O. once in 2 months
• Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis
• Identification of future products of interest in segments of interest every 6 months
• Market research for ensuring successful new product launches
• Benchmarking our Company vs key competitors
• Conducting Cycle meetings (3 times in the year)
• Preparation for cycle meetings:
• Agenda
• Strategy Slides
• Strategy guide with detailing story to be sent every month OR 2 months or as the case maybe
• Detailing contest
• Quiz
• Input feedback / rating by PSRs
• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting
• Conferences
• Yearly Conference calendar segment – wise : National / Regional / International
• Participation & activity plan
• Coordination with H.O for inputs
• Follow up plan post conference participation
• Report on participation post conference within 7 days
• Field work : Minimum 5 days in a month
• a) With opinion leaders
• – understanding market needs, gaps
• – follow up on special strategies
• – new product feedback
• – develop speakers for our DGMs
• b) With our field force
• – Impact of marketing strategy
• – Strategy implementation & gaps
• – Contribution from SAS doctors
• – Understand competitor
• c) Territory objective
• – Identify key territories for special FW
• Fieldwork objective to be sent to India-based country coordinator 1 week before FW
• Fieldwork report to be sent to HO within 5 days of FW
• Customer Connect :
• – Develop 10 KOLs per key segment
• – List of planned KOLs to be sent to HO country coordinator
• – Develop relationships with key societies/associations
• Training of field force
• Arrange for training of new PSRs on Products
• Refresher programs
• Summary of Reports
• Report on implementation status (plan vs actual) on a monthly basis
• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent bimonthly
• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis
• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting
• Report on participation post conference within 5 days
• Fieldwork report to be sent to HO within 5 days of FW