Performance Marketing Manager

Role Overview

As the Senior Paid Media Buyer, you will be the owner of paid acquisition for a high-ticket coaching and education company serving fitness and wellness business owners.

What You Will Do

Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and other relevant platforms, drive qualified applications and booked calls, and monitor cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS.

Why It Might Be a Fit

You will be comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff, and have strong hands-on experience with Meta Ads, working knowledge of Google Ads and YouTube Ads.

Requirements

• Experience managing at least $100,000–$250,000+ per month in paid media spend on a single account
• Strong hands-on experience with Meta Ads; working knowledge of Google Ads and YouTube Ads
• Experience marketing high-ticket coaching, consulting, education, mastermind, or service-based offers
• Understands application, booked-call, webinar, VSL, and lead-generation funnels
• Comfortable diagnosing performance issues across the full acquisition journey, not just the ad account, but landing pages, email, and the sales handoff
• Strong written and spoken English

Benefits

• Salary: $4,000–$4,500 USD/month, based on experience
• PTO + Holidays