Director of Brand Marketing

Remote Full TimeNew York, NY, United States (Remote)Sword Health

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain.

Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact.

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

As Director of Brand Marketing, you will be responsible for defining and articulating the value of Sword, as well as raising awareness, understanding, and engagement with our pain-fighting solutions, through the planning and execution of integrated marketing campaigns

What you’ll be doing:

  • Manage the process start to finish for crafting strategy, development, and execution of integrated marketing plans, including organic and paid campaigns
  • Collaborate with Product Marketing and Commercial teams to conduct research in order to deeply understand our various audiences
  • Audit the competitive landscape, understand target markets, and identify insights to inform marketing and business strategies
  • Support efforts to drive customer growth and member engagement with our pain-fighting platform
  • Develop core positioning, differentiation, and messaging, considering value proposition, target audiences, competitive landscape, and other factors
  • Lead by influence and collaborate with internal and external teams, including creative and media, to deliver world-class marketing communications for a range of initiatives
  • Monitor, analyze, and measure the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations
  • Synthesize learnings into actionable insights to shape plans and report findings and best practices to cross-functional teams
  • Ensure that all marketing programs are executed on time, on budget, and within brand guidelines

What you need to have:

  • 12+ years of experience marketing to a mix of business and consumer audiences, with 5+ years in a leadership role and close partnership with creative teams
  • Direct responsibility for developing and coordinating insights-led, impactful paid and organic 360 marketing campaigns, delivering results that achieve business objectives
  • Highly data-driven, with strong ability to use insights to frame recommendations
  • Strategic thinker who also drives forward tactical execution
  • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
  • Excellent communication skills with the ability to adapt and work effectively with a team
  • Outstanding interpersonal and coaching skills with the ability to communicate within all levels of the organization and across teams
  • Demonstrated success building and leading high-performing teams
  • Attention to detail and strong follow-through
  • A desire to work for a mission-driven company that helps improve lives of our patients on a day-to-day basis

We’d Love to see:

  • Positive attitude with an eye for solutions and energy for rolling up your sleeves and doing whatever needs to be done. A problem solver who takes ownership and loves to learn
  • High IQ and EQ. Leads with humility, integrity, and intellect
  • Proven ability to re-prioritize and work quickly and efficiently
  • Experience in both early stage (scrappy, get stuff done mentality, comfortable in a fast-paced and ambiguous environment) and later stage (ability to make stuff happen through influence)

To ensure you feel good solving a big Human problem, we offer:

  • A stimulating, fast-paced environment with lots of room for creativity
  • A bright future at a promising high-tech startup company
  • Career development and growth, with a competitive salary
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
  • A stimulating environment with room for creativity
  • A flexible environment where you can control your hours (remotely) with unlimited vacation
  • Access to our health and well-being program (digital therapist sessions)
  • Remote or Hybrid work policy

US Sword Benefits:

*Eligibility for Essential benefits: Full-time employees regularly working 25+ hours per week

  • Comprehensive health, dental and vision insurance
  • Equity Shares
  • 401(k)
  • Discretionary PTO Plan
  • Parental leave

US Sword Perks:

  • Flexible working hours
  • Remote-first Company
  • Internet Stipend for remote working
  • Paid Company Holidays
  • Free Digital Therapist for you and your family

Portugal – Sword Benefits:

  • Health, dental and vision Insurance
  • Meal Allowance
  • Equity Shares

Portugal – Sword Perks:

  • Remote Work Allowance
  • Flexible working hours
  • Work from home
  • Unlimited Vacation
  • Snacks and Beverages
  • English Class
  • Unlimited access to Coursera Learning Platform

*US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.*

SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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