Head of Marketing, Bloom

Sword Health is seeking a Head of Marketing to lead the go-to-market strategy and execution for its AI Care platform, redefining women’s healthcare across every life stage. The ideal candidate will have 8-10 years of marketing experience, including 4 years in leadership roles, with a proven track record of building marketing functions from early stage to scale.

Requirements

• 8-10 years of marketing experience with at least 4 years in leadership roles, ideally in digital health, women’s health, wellness, or consumer health products.
• Proven track record building marketing functions from early stage through scale, including 0-to-1 product launches.
• Deep expertise in product marketing with ability to craft differentiated positioning and messaging for consumer audiences.
• Strong performance marketing background with demonstrated ability to drive measurable outcomes across acquisition, activation, and retention.
• Hands-on experience with email marketing platforms and direct mail campaigns, including segmentation, automation, and optimization.
• Expert-level copywriting skills with a portfolio demonstrating range across different formats, audiences, and channels.
• Strong creative sensibility with the ability to direct and evaluate design work, even if not a designer yourself.
• Metrics-driven mindset with fluency in marketing analytics, A/B testing, cohort analysis, and ROI measurement.
• Scrappy, hands-on operator who is comfortable executing work directly rather than only delegating.
• Excellent communication skills with ability to influence cross-functional partners and present to executive audiences.

Benefits

• Comprehensive health, dental and vision insurance
• Life and AD&D Insurance
• Financial advisory services
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)
• Health Savings Account
• Equity shares
• Discretionary PTO plan
• Parental leave
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family
• Meal allowance
• Remote work allowance
• Flexible working hours
• Work from home
• Discretionary vacation
• Snacks and beverages