Marketing Automation Specialist (HubSpot)

Sylva is on a mission to create a sense of belonging online. We operate as a fully-remote, highly-decentralized organization. We want to create an environment where all of our teammates can do the best work of their lives and share in the upside of the company that we’re building together. We are backed by some of the top venture firms in the world and are scaling quickly.

We are seeking an experienced Hubspot expert to be Sylva’s Hubspot administrator and to drive Hubspot adoption across the company to help us reach our aggressive business goals. You’ll split your time building and managing the Hubspot instance, managing Hubspot integrations, and working with internal teams to develop and build automation programs. This role’s internal stakeholders will include centralized corporate teams such as Growth, Product & Engineering, M&A, as well as a portfolio of community teams. This person will report into our Head of Growth.

Your Responsibilities will include:

• Developing and executing against a product roadmap that helps drive revenue growth using Hubspot’s capabilities
• Acting as the Hubspot administrator, including responsibilities such as maintaining database hygiene and email deliverability; management of global objects; workflow design and maintenance; and user management
• Developing and maintaining integrations with other technologies, primarily using OpsHub or Zapier
• Utilizing data to optimize community membership sales, onboarding, and retention funnels coordinating with teams to build targeted email marketing campaigns, landing pages, workflows, and more
• Building dashboards and data exports to 3rd party reporting tools to deliver insights to stakeholders
• Collaborating on tracking and attribution, including oversight of UTM tracking capabilities in the Hubspot platform
• Managing and creating technical documentation, how-to-guides, tutorial videos, and knowledge base articles

Preferred Qualifications:

• Hubspot certified and 3+ years of hands-on experience as a Hubspot administrator
• Extensive experience building and maintaining integrations with OpsHub or Zapier
• Comfortable working across B2C and B2B business models, ideally with experience working with subscription-based or SaaS businesses
• Ability to collaborate with non-technical stakeholders to gather requirements and build automations that improve performance
• Natural relationship builder with a diplomatic approach to situations
• Strong verbal and written communication skills
• Hardworking, resourceful, and scrappy
• A proven track record of getting things done with competing priorities and ambiguity

Compensation & Benefits

• Competitive salary and equity
• Health, dental, and vision benefits
• Unlimited PTO (with mandatory 2 weeks per year)
• Immediate 401k contribution with a non-elective contribution of 3% from Sylva. This means Sylva will always contribute 3%.
• Monthly wellness stipend
• Monthly WFH stipend
• One-time workplace setup bonus
• Generous Parental Leave Policy – 16 weeks fully paid for all parents (birthing, non birthing, foster, adoptive, etc.)
• All employees have access to an EAP (Employee Assistance Program) which provides extended health & wellness benefits
• Remote first culture