Marketing Director, BODYARMOR SPORTS DRINK

Join the BODYARMOR Sports Drink team as Marketing Director and shape the future of hydration. Lead brand strategy, growth objectives, and marketing initiatives, driving relevance to consumers through strategy, innovation, and advanced marketing initiatives.

Requirements

• Strategic Brand Leadership: Develop and manage BODYARMOR SPORTS DRINK brand strategy and vision in North America.
• End-to-End Marketing Execution: Oversee the creation and execution of the brand ‘bundle,’ including product, packaging, pricing, and value propositions.
• Business & Performance Management: Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.
• Cross-Functional Collaboration: Lead cross-functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.

Benefits

• Challenging Work: Be a part of the underdog team building BODYARMOR into a more iconic brand
• Iconic Brand: Work on a well-known and growing brand
• Exposure to World Class Leaders: Work with high-powered teams and gain exposure to emerging digital platforms and marketing insights
• Competitive Salary: $169,000 – $200,000 base pay with potential for annual incentives