Segment Marketing Manager

The Segment Marketing Manager is responsible for translating product strategy into clear positioning, messaging, and go-to-market execution for cross-functional partners. This role builds deep product and customer expertise, creates scalable launch practices, and leads marketing launch planning.

Requirements

• Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases
• Translate technical features and product decisions into clear, compelling customer-facing narratives
• Lead marketing launch planning, including messaging, timing, assets, and channel coordination
• Create repeatable launch, adoption, and lifecycle playbooks that scale across categories, brands, and digital/ retail environments
• Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases