Founding GTM Engineer

Job Title: Go-To-Market (GTM) Engineer

Employment Type: Full-Time

Department: Sales Operations / Growth Strategy / Revenue Operations

Location: Richmond, London

OTE: 75k-100k

What do we do at The Sales People?

We deliver a hands-on coaching program that helps startups refine & execute a scalable sales strategy and build high-performing sales teams.

A chance to step up…

We’re on the hunt for an innovative GTM Engineer to design, optimise, and scale our entire go-to-market motion. Sitting at the crossroads of revenue strategy, operations, and technology, this role is about engineering predictable revenue—turning ideal customer profiles (ICPs) into scalable sales success.

If you’re obsessed with automation, data-driven sales, and outbound strategy, this is your opportunity to build cutting-edge systems that power B2B growth. You’ll be experimenting with modern GTM tech stacks, leveraging data, AI and automation to improve prospecting, lead generation, and conversion rates—helping our cohort companies hit their revenue goals faster.

We’ve debated job titles for this role—Sales Engineer, RevOps Engineer, Outbound Architect, Growth Strategist—but at its core, we’re looking for a builder. Someone who thrives on rapid experimentation, creative problem-solving, and deploying tech-driven strategies that actually move the needle.

Key Responsibilities:

• Build multi-channel GTM experiments using next generation tools & platforms.
• Build data driven strategies to identify, engage and convert ICPs.
• Automate workflows & systems.
• Evaluate and implement new GTM technologies.
• Track key metrics (open rates, reply rates, conversions) to evaluate campaign success.
• Use insights to enhance targeting, messaging, and automation workflows.

Required Skills & Experience:

• Proven track record of building & optimising revenue-generating systems.
• Proficiency with GTM tech stacks and intent tracking platforms.
• Analytical mindset with the ability to turn data into actionable insights.
• Strong collaboration skills to align Sales, Marketing, and RevOps initiatives.
• Expertise in managing and integrating complex tech ecosystems.
• Comfortable with automations tools to build scalable workflows.

Ideal Traits:

• Thrives in fast-changing environments and embraces rapid experimentation.
• Combines analytical thinking with creative problem-solving to drive data-informed decisions.
• Ability to explain to a nontechnical person what they need to build an effective tech stack.

Impact:

• Play a pivotal role in driving revenue growth across cohort member businesses.
• Take full ownership of core revenue systems and the GTM tech stack.
• Lead and shape strategic initiatives with high-impact responsibility.

Apply because you want to…

• Join a high growth company and put some big wins on your CV wherever you are in your career.
• Join a hands-on startup environment where you can grow your skills well beyond the scope of what you were initially hired to do.
• Need support in a specific area? Learn from an expert advisor who’s built it a hundred times.
• Join a strong culture of openness & transparency.
• Shape the future of B2B sales strategies and directly influence cohort success.

(Go-To-Market (GTM), Revenue Operations (RevOps), Sales Automation, B2B Sales, Pipeline Optimisation, Cold Outreach, Demand Generation, Sales Funnel Engineering)