The Regional Sales Director, Mexico is responsible for leading all commercial activities for FIJI Water and Wonderful Wines portfolio across Mexico, from strategic planning through in-market execution, to deliver profitable and sustainable growth.
Requirements
- Own full market P&L, including revenue, volume, pricing, and market share targets
- Lead annual planning, forecasting, and multi-year business strategy
- Manage trade investment to ensure optimal ROI
- Drive pricing strategy, SKU mix, and channel mix to deliver profitability goals
- Develop and optimize route-to-market strategy across on-trade, retail, and eCommerce channels
- Lead distributor selection, onboarding, and ongoing performance management
- Partner with distributors to drive execution excellence across availability, visibility, and promotions
- Identify opportunities to grow revenue and improve cost efficiency, including co-investment initiatives
- Lead negotiations with key national and regional accounts
- Develop and execute Joint Business Plans (JBPs) with distributors and key customers
- Expand distribution across priority accounts and channels
- Set account-level goals and maintain strong relationships to unlock growth opportunities
- Monitor competitive activity and translate insights into actionable strategies
- Partner closely with Marketing to align brand initiatives with commercial objectives
- Collaborate with Operations and Logistics to ensure forecast accuracy and service levels
- Work with Finance to manage budgets, report monthly financials, and oversee accruals, invoicing, and financial controls
- Partner with Category Insights and Marketing to develop impactful customer presentations
- Oversee end-to-end sales process, including purchase orders, fulfillment coordination, and distributor execution
- Ensure strong in-market execution across merchandising, promotions, and brand standards
- Conduct product training for accounts and support key customer engagements
- Identify and participate in key events and activations to drive brand awareness
- Monitor market trends and anticipate shifts in customer and competitive dynamics
Benefits
- Competitive benefits package (salary plus bonus)
- Opportunity for development and internal mobility
- Wonderful Giving (wonderfulgiving.com) – allowing you to donate company money to a cause of your choice
- Project Wonderful – Staff spend a day in the community helping with various projects
- Company focused on wellness and health
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