Chief Revenue Officer

Chief Revenue Officer (CRO)

Location: Maine (Hybrid)

Reports to: Chief Executive Officer

Direct Reports: Residential Sales Director, Contract & Institutional Sales Managers, QSR Business Director

Why Join Us

This is not just another commercial leadership role. At Thos. Moser, we are reinvesting in a 50-year-old American brand—one defined by uncompromising craftsmanship, timeless design, and a belief that honest work matters.

We’re operating with the urgency and ambition of a startup inside a legacy business. The systems aren’t fully built. The team is still taking shape. But the opportunity is clear: expand our brand reach, introduce new generations of customers to the value of handmade, and build a future where American craft competes—on quality, on purpose, and on principle.

If you’ve led growth in a larger or faster-moving organization and are now looking for a tighter, more focused brand to help shape—this is your moment. You’ll work alongside a passionate team, with the chance to leave a real mark—not just on the business, but on how customers connect with authenticity, craft, and lasting value.

This is work that rewards tenacity. It asks you to stretch, build, and lead from the front. But if successful, the reward is lasting: a brand rebuilt, a culture strengthened, and a future you helped make real.

Position Summary

The Chief Revenue Officer (CRO) will lead all revenue-generating functions across our multi-channel business, including residential, eCommerce, institutional, and contract sales. You will be responsible for stewarding the values that define Thos. Moser while shaping and executing strategies that grow top-line revenue, improve margins, and deepen customer relationships.

You’ll be charged with building what’s missing, scaling what’s working, and bringing our product to customers who value beauty, purpose, and story. This is a high-impact, hands-on leadership role requiring both strategic vision and operational execution.

Key Responsibilities

Revenue Strategy & Sales Leadership

• Own topline performance across Residential, Contract/Institutional, and QSR channels.
• Build and execute a multi-year growth roadmap focused on customer acquisition, retention, pricing, and pipeline velocity.
• Balance premium positioning with scalable sales strategy to unlock long-term value.

Showroom Expansion & Channel Development

• Lead strategic showroom growth, from market selection to staffing and launch execution.
• Optimize existing showrooms around conversion, AOV, and customer experience.
• Evaluate and pursue new channels that align with our brand and margin goals.
• Lead strategic expansion into new showroom markets, partnering with the CEO, CMO and CFO, to assess market potential, site selection, staffing, and ramp-up plans.

Pricing & Margin Architecture

• Own pricing strategy across all channels, ensuring it supports brand integrity and financial performance.
• Implement intelligent discounting, bundling, and promotional strategies that reward behavior, not compromise value.
• Use SKU-level data to inform decisions around product mix, margin, and lifecycle.
• Customer Growth & Business Development
• Expand institutional and A&D relationships—particularly in higher-ed, hospitality, and civic spaces.
• Accelerate QSR and commercial sales by tailoring our approach to the needs of design-forward restaurant and retail groups.
• Drive residential sales through improved storytelling, digital tools, and differentiated showroom experiences.

Team Leadership & Execution

• Develop a high-performing sales and customer experience team that is accountable, motivated, and data-driven.
• Establish best practices in CRM discipline, pipeline management, and sales forecasting.
• Collaborate across Product, Operations, and Marketing to ensure alignment from strategy to delivery.

Requirements

Experience & Qualifications

• 10+ years in senior sales or revenue leadership roles, ideally within luxury, premium home, or omnichannel retail.
• Proven success scaling revenue across multi-channel environments with full P&L accountability.
• Experience in showroom expansion, pricing strategy, and commercial sales development.
• Highly collaborative, analytically fluent, and driven by results.
• Deep appreciation for craftsmanship, storytelling, and heritage brands.

Bonus if you have:

• CRM and sales operations experience (HubSpot, Salesforce)
• Exposure to marketing or brand positioning