TikTok is seeking a Product Marketing Manager to define go-to-market strategy for their Performance Measurement solutions in TikTok’s Measurement suite. The role involves partnering with cross-functional teams, developing thought leadership, and aligning with senior leadership. Responsibilities include defining go-to-market strategy, driving uptake of attribution solutions, and communicating the value proposition of new products. Experience with global sales and agency partnerships is preferred.
Requirements
- BA/BS degree or above
- 5+ years of experience in product marketing, product strategy, or measurement/analytics consulting
- Strong expertise in attribution models, analytics platforms, or measurement methodologies
- Proven track record driving global GTM strategies and collaborating across functions
- Excellent communication, presentation and analytical skills
- Fast learner with good judgement and original thinking
- Experience with multi-touch attribution, incrementality testing, or media mix modeling (preferred)
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
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